Complete Service Guide

What We Do, Explained Simply

Every service, every deliverable, every quantity — organised so a fresher can follow it from start to finish. Nothing trimmed.

Start Here

How to read this

Foundation

Strategy, brand, website, tracking

SEO

8 tracks

Content

Blogs, articles, assets

Social

6 platforms

Email

Newsletters, automation

Paid Ads

Google, Meta, LinkedIn, YouTube

Disciplines

CRO, advanced analytics

Reputation

ORM

Always Included

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Start Here — How to Read This Catalog

Four labels, one flow. That is all you need to understand the structure.

The four labels

Every service in this catalog carries one of these labels. Once you understand them, the rest is easy.

One-time Project A build you do once. Strategy, branding, website, tracking setup. It creates the foundation everything else depends on.
Monthly Retainer Ongoing work billed every month. SEO, content, social posts, email, ads. It compounds over time.
Enterprise A bigger, more advanced tier of the same service — same category, larger scope. Found inside a package, not sold alone.
Always Included Reporting, account management, quality control. Not sold separately — it comes with every engagement.

Reading tip: inside each expanded card, the small orange badges are quantities — the number of items, pages, posts, or submissions you get per month or per week.

The order things usually happen in

You do not have to buy everything. But this is the natural order — each step makes the next one work better.

1FoundationPlan, brand, website, tracking
→
2Organic GrowthSEO, content, social, email
→
3Paid SpeedGoogle and social ads
→
4ProtectReputation management

Plain-English tip: ads are fast but need a good website and tracking first. SEO and content are slow but get cheaper over time. Most clients start with foundation, then add one organic channel and one paid channel.

A. Foundation — One-Time Projects

The base layer: strategy, brand, website, and tracking. Without this, everything else is harder and more expensive.

One-time · Fixed scope
A1. Digital Strategy One-time project
A clear plan that tells you what to do first, where to spend money, and what success looks like.
▼

Research & Analysis

  • Competitor Intelligence Report
  • Target Audience Persona Mapping
  • Market & Product Trend Analysis

Planning

  • Keyword Mapping to Target Pages
  • Semantic SEO Strategy Blueprint
  • Goal Setting & KPI Definition
  • Channel Selection & Budget Allocation
  • 90-Day Roadmap Creation

Good to know: this is the thinking step. It stops you from spending money on the wrong channels. Do this before building a website or running ads.

A2. Branding & Visual Identity One-time project
Your logo, colours, fonts, voice, and templates — the look and feel of the brand.
▼

Core Identity

  • Logo Design (Primary, Secondary, Icon)
  • Colour Palette Selection
  • Typography / Font System

Guidelines

  • Brand Voice & Tone Guide
  • Core Messaging Framework (Tagline, Value Proposition)
  • Brand Guideline PDF

Assets

  • Social Media Templates
  • Letterhead / Business Card Design
  • Presentation Deck Template

Good to know: good branding makes every later post, ad, and page look consistent. It also saves time because templates already exist.

A3. Website Design & Development One-time project
A mobile-friendly website built on WordPress or Webflow, ready for SEO and enquiries.
▼

Planning & Design

  • Sitemap & Information Architecture
  • User Journey Mapping
  • Wireframes
  • UI/UX Design Mockups

Development

  • Platform Build (WordPress / Webflow)
  • Mobile-Responsive Design
  • CMS Setup & Training
  • Enquiry Form Integration (Email / WhatsApp)
  • WhatsApp / Call Button Integration

Technical Setup

  • SSL Certificate & Security
  • Page Speed Optimization
  • Basic On-Page SEO Structure (Clean URLs, Schema)
  • Hosting & Domain Setup (Client Owned)

Good to know: hosting and domain stay in the client’s name. The site is built so you can update content yourself after training.

A4. Analytics & Tracking Setup One-time project
The measuring tools. Without tracking, you cannot tell what is working.
▼

Setup

  • Google Analytics & Search Console Setup and Configuration

Tracking

  • Meta Pixel Installation
  • LinkedIn Insight Tag Installation
  • Google Tag Manager (GTM) Setup

Measurement

  • Conversion Event Tracking (Form Submits, Calls)
  • UTM Parameter Naming Structure
  • Custom Dashboard Creation

Good to know: this is the step most people skip. Skipping it means ads and SEO run blind — you cannot see what generated a lead.

B1. Search Engine Optimisation (SEO)

Slow but compounding. SEO is not one thing — it is eight tracks. You usually pick one or two, not all eight.

Monthly retainer · Compounds over time

How to read this: each track below solves a different problem. A local shop might only need Local SEO. A large website might need Technical SEO plus On-Page. You do not buy all of them.

a) Local SEO Monthly retainer
Show up when someone searches “near me” or looks for your business on Google Maps.
▼

Profile Setup & Optimization

  • Google Map Integration on website
  • Google Business Profile (GBP) Setup & Optimization
  • Business Schema Implementation

Citations & Authority

  • Local Citations Audit (NAP Consistency)
  • Local Citations Building 15
  • Toxic Citation Removal
  • Local Classifieds 10

Content & Ongoing Activity

  • GBP Posting 6 per week
  • Local SEO Content Strategy (Monthly Articles & Blogs)

Enterprise

  • Multi-Location Local SEO
  • Voice Search Optimization ("near me" queries)

Good to know: best for shops, clinics, salons, restaurants, and service businesses with a physical location.

b) Link Building & Off-Page SEO Monthly retainer
Getting other websites to link to you — like votes of confidence that help Google trust you.
▼

Content Creation & Outreach

  • Blog Posting (500–700 words) 3
  • Article Writing (500–700 words) 3
  • Guest Blogging
  • Resource Link Building
  • Link Roundups
  • Broken Backlink Building
  • Video Creation

Link Opportunities & Submissions

  • Social Sharing 50 total
  • Blog Social Sharing
  • Slide Submissions 2
  • Podcast 3
  • Image Submission 3
  • Q & A 5

Research & Monitoring

  • Competitor Backlink Research
  • Alerts and Mention

Reporting

  • Keyword Ranking Report
  • Acquired Links Report
  • Google Analytics Report

Client Support

  • Email
  • Chat
  • Call

Enterprise

  • Digital PR Campaigns
  • Topical Authority Building
  • Brand Reputation Benchmark & Optimization

Good to know: links take time to build and even longer to show effect. This is why off-page SEO is a retainer, not a one-time task.

c) On-Page SEO Monthly retainer
Fixing and improving the pages on your own website — titles, headings, content, speed, internal links.
▼

Research & Analysis

  • Max Keywords 30
  • Website & Competitor Analysis Max 5 sites
  • Content Duplicity Check
  • Initial Ranking Report
  • Keywords Research and Selection

Technical & Structural Setup

  • Meta Tags Creation 50 pages
  • URL Structure
  • Robots.txt Creation and Analysis
  • Sitemap Creation
  • Google Analytics & Search Console Setup and Configuration
  • Website Page Speed Optimization

Content & Media Optimization

  • Content Optimization
  • Image Optimization
  • Heading Tag Optimization
  • Internal Linking Optimization

Blog Management

  • Blog Optimization 10 posts
  • On-Site Blog Posting (300–600 words) 3

Client Support

  • Email
  • Chat
  • Call

Enterprise

  • Core Web Vitals Optimization
  • Mobile-First Indexing Compliance
  • Featured Snippets & People Also Ask (PAA) Optimization

Good to know: this is the most common SEO starting point. It fixes what is already on the site before you build links or run ads.

d) Technical SEO Monthly retainer
Fixing the behind-the-scenes problems — broken links, redirects, duplicate tags, server errors, SSL.
▼

Site Health & Infrastructure

  • Website Audit Analysis
  • HTTPS Migration
  • Implementing SSL (Security Socket Layer)
  • Website Loading Speed Optimization
  • Redirect Auditing

Content & Structure Checks

  • Duplicate Content Analysis
  • Canonicalization

Server Error Fixing

  • 3XX HTTP Errors Max 30 pages
  • 4XX HTTP Errors Max 30 pages
  • 5XX HTTP Errors Max 30 pages

On-Page Tag & Element Fixes

  • Missing, Duplicate & Multiple Title Tags Error Max 50 pages
  • Too Short & Too Long Title Tags Error Max 50 pages
  • Missing, Duplicate & Multiple Description Tags Error Max 50 pages
  • Too Short & Too Long Description Tags Error Max 50 pages
  • Missing, Duplicate & Multiple H1 Tags Error Max 50 pages
  • Same Title & H1 Tags Error Max 50 pages
  • Missing, Empty & Too Long H2 Tags Error Max 50 pages
  • Alt Text Missing Error Max 50 pages
  • No Inbound Link Error

Client Support

  • Email
  • Chat
  • Call

Enterprise

  • International SEO & Hreflang Implementation
  • Advanced Site Architecture Optimization

Good to know: this is repair work. It is often done once in depth, then monitored monthly.

e) Advanced AI SEO (GEO / AEO) Monthly retainer
Getting mentioned inside AI tools — ChatGPT, Perplexity, Gemini — when people ask for recommendations.
▼

Research & Strategy

  • AI Search Query Research
  • Product based Buyer Question & Intent Mapping
  • Query Fan-Out Research
  • AI Content Gap Analysis
  • GEO (Generative Engine Optimization) & AEO (Answer Engine Optimization) Strategy

Optimization & Implementation

  • AI Content Optimization 5 webpages
  • Advance Brand Entity Optimization
  • E-E-A-T Signal Optimization
  • Product Schema & Structured Data Review
  • AI-Focused Product & Category Page Optimization
  • Product Comparison & Buying Guide Optimization

Monitoring & Analysis

  • Competitor AI Visibility Analysis
  • AI Brand Mention & Citation Monitoring
  • Monthly AI Search Visibility Tracking
  • LLM Citation Tracking & Reporting (ChatGPT, Perplexity, Gemini)

Enterprise

  • Entity-Based SEO & Knowledge Graph Optimization
  • Predictive Analytics & Modeling

Good to know: this is newer. It is about being cited by AI answer engines, not just ranking on Google. Best added after basic SEO is in place.

f) SEO Strategy & Consulting Enterprise
A senior planning layer for larger accounts — intelligence, mapping, KPI ownership, funnel analysis.
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What you get

  • Competitor Intelligence Report
  • Target Audience Persona Mapping
  • Market & Product Trend Analysis
  • Keyword Mapping to Target Pages
  • Semantic SEO Strategy Blueprint
  • Conversion Rate Optimization (CRO) Adjacent Tracking
  • KPI Ownership & Naming
  • Shopping Cart / Checkout Funnel Analysis (E-commerce)

Good to know: this is consulting, not production. It suits businesses with in-house teams who need direction rather than execution.

g) Platform-Specific SEO Monthly retainer
SEO for places that are not Google — YouTube, TikTok search, programmatic page systems, and high-authority platforms.
▼

YouTube SEO

  • Video keyword optimization
  • Metadata & Tags
  • Chapters & Playlists

TikTok / Social Search SEO

  • Hashtag & Sound optimization
  • TikTok-as-search-engine strategy

Programmatic SEO

  • Building scalable page systems (10K+ pages) for long-tail commercial intent

Parasite SEO

  • Leveraging high-authority platforms (LinkedIn, Reddit, Medium, etc.) for rapid indexing

Good to know: pick this when your audience searches inside a platform, not just on Google. Each platform has its own rules.

h) Industry-Specific SEO Monthly retainer
Playbooks built for specific business types — e-commerce and B2B / SaaS.
▼

E-commerce SEO

  • Product page schema
  • Collection page optimization
  • Faceted navigation

B2B / SaaS SEO

  • Long sales-cycle keyword targeting
  • Bottom-of-funnel content
  • Buyer intent mapping

Good to know: these are not separate services so much as specialized ways of doing the SEO tracks above. Choose based on your business model.

B2. Content Marketing

Words and assets that feed SEO, social, email, and ads.

Monthly retainer
Content Marketing Monthly retainer
Blogs, articles, press releases, and lead magnets — planned, written, and distributed.
▼

Content Creation

  • Blog Posting 3
  • Article Writing 3
  • On-Site Blog Posting 3
  • Press Release Submission 2

Strategy

  • Editorial Calendar Creation
  • Content Distribution Plan
  • Content Refresh & Updating Strategy

Lead Generation Assets

  • Lead Magnet Creation (Ebooks, Checklists)
  • Landing Page Copywriting

Good to know: content is the fuel. SEO needs pages to rank. Social needs posts. Email needs newsletters. This service supplies all of it.

B3. Social Media Marketing — Organic

Profile management and posting. You pick the platforms that matter to your audience.

Monthly retainer · Per platform

How to read this: each platform is its own package. A B2B company might pick LinkedIn and YouTube. A local shop might pick Facebook and Instagram. You do not need all six.

General SMM Services Applies to all
The common feature set that applies across every platform package.
▼

What every package measures

  • Feature / Price
  • Posts per Month
  • Creatives
  • Reels / Video
  • Ads Management
  • Engagement
  • Analytics

Good to know: these are the headings used to compare platform packages. The platform cards below fill in the actual deliverables.

A) Facebook Marketing Monthly retainer
Page setup, posting, engagement, and hashtag research.
▼

Organic Facebook Management

  • Page Creation
  • Facebook Cover And Profile Pic Creation
  • Facebook Tabs Creation
  • Page Optimization
  • Posting Per Week 6
  • Facebook Story Creation
  • Post Sharing In Groups
  • Video Posting (Provided By Client)
  • Page Monitoring
  • Call To Action Button Creation
  • Creation Of Facebook Polls / Quizzes
  • Responding To Comments
  • Competitor Analysis

Social SEO (Search Optimization)

  • Hashtag Research
  • Influencer Research

Good to know: good for local and community-focused businesses. Paid Facebook ads are a separate package under Paid Ads.

B) Instagram Marketing Monthly retainer
Visual presence — posts, stories, reels, and engagement.
▼

Social SEO (Search Optimization)

  • Page Creation
  • Page Optimization
  • Hashtag Research
  • Competitors Analysis

Organic Instagram Management

  • Posting Per Week 10
  • Instagram Stories Creation
  • Engagement Strategy
  • Responding to comment
  • Link With Facebook Page
  • IGTV Upload (Video provided by Client)
  • Outreach With Influencers
  • Image Tagging
  • Instagram Analytics Monitoring

Enterprise

  • Instagram Shopping Setup & Product Tagging
  • User-Generated Content (UGC) Campaign Management

Good to know: works best for visual brands — food, fashion, fitness, travel, interiors.

C) LinkedIn Marketing Monthly retainer
B2B presence — company page, posting, and group activity.
▼

Organic LinkedIn Marketing

  • Page Creation
  • Company Page Creation
  • Profile Pic & Cover Pic Creation
  • Profile Optimization
  • Competitors Analysis
  • Video Posting (Provide By Client)
  • Posting Per Week 10
  • Creation Of Showcase Page
  • Invite Connection To Like Your Page
  • Responding To Comments
  • Relevant Group Joining
  • Sharing In Groups

Social SEO (Search Optimization)

  • Hashtag Research
  • Audience Research
  • Goal Analysis

Enterprise

  • Employee Advocacy Program Setup

Good to know: best for B2B, SaaS, consulting, and professional services.

D) YouTube Marketing Monthly retainer
Channel setup, video SEO, thumbnails, and analytics.
▼

Video SEO (Search Optimization)

  • Channel Creation
  • Channel Pic & Cover Pic Creation
  • Video Optimization (Video Provided By Client) 6
  • Thumbnail Creation
  • Keyword Research
  • Video Tags Creation

Organic YouTube Management

  • Youtube Status Posting*
  • Comment Moderation
  • End Screen Cards Creation
  • Information Cards Creation
  • Playlist Creation
  • Video Creation 1 video/month, 1 min
  • Youtube Analytics Monitoring
  • Competitors Analysis
  • Video Backlinks

Enterprise

  • YouTube Shorts Strategy & Optimization
  • Advanced YouTube Analytics (Audience Retention & Drop-off Analysis)

Good to know: videos are mostly supplied by the client. The team handles optimization and channel management.

E) Twitter (X) Management Monthly retainer
Profile setup, tweet cadence, trending participation, and lists.
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Organic Twitter Management

  • Profile Creation
  • Profile & Background Picture Creation
  • Tweet Per Week 10
  • Retweets
  • List Creation
  • Active In Trending Hashtag
  • Creation Of Poll
  • Following Industry Related People
  • Creation Of Moments

Reporting & Support

  • Twitter Analytics Monitoring

Good to know: best for tech, media, crypto, and community-driven brands. Less useful for very local businesses.

F) Pinterest Management Monthly retainer
Boards, pins, and visitor analysis.
▼

Organic Pinterest Management

  • Profile Creation
  • Business Account Creation
  • Board Creation 6
  • Content Creation
  • Posting Per Week 10
  • Follow Relevant Account And Boards
  • Inviting Relevant Pinners On Board

Reporting & Support

  • Monthly Visitors Analysis

Good to know: useful for home, food, fashion, DIY, and wedding niches. Long visual lifespan — pins keep working for months.

B4. Email Marketing & Automation

Keep in touch with people who already know you.

Monthly retainer
Email Marketing & Automation Monthly retainer
Setup, list building, automated sequences, campaigns, and reporting.
▼

Platform & Setup

  • Email Platform Setup (Mailchimp / Brevo)
  • Template Design
  • Sender Authentication (SPF / DKIM)

List Building

  • Lead Capture Form Creation
  • Lead Magnet Integration
  • Opt-in Strategy

Automation

  • Welcome Sequence Setup
  • Nurture / Drip Campaigns
  • Abandoned Cart Sequences (E-commerce)
  • Re-engagement Campaigns

Campaigns

  • Newsletter Design & Copy
  • Segmentation (Enquiry / Past Client)
  • Subject-Line A/B Testing

Reporting

  • Open Rate
  • Click-Through Rate
  • Conversion Tracking

Good to know: email works best when you already have traffic and a lead magnet. It is usually added after SEO or paid ads start bringing visitors.

D. Disciplines & Specialized Strategies

Not sold on their own — these are applied inside SEO, content, social, and paid engagements.

Applied inside other services
D1. Conversion Rate Optimisation (CRO) Discipline
Turning existing traffic into more enquiries, leads, and sales without buying more clicks.
▼

Deliverables

  • Conversion Rate Optimization Adjacent Tracking
  • Form Optimization (Fewer fields, clear CTA)
  • Heatmap & Session Recording Analysis
  • A/B Testing Execution

Good to know: CRO is cheaper than buying more traffic. Fix the conversion path first, then spend more on ads.

D2. Advanced Analytics & Attribution Discipline
Attribution modeling, cohort analysis, and custom reporting dashboards.
▼

Deliverables

  • Advanced Analytics & Tracking
  • Channel Attribution Modeling
  • Cohort Analysis
  • Custom Reporting Dashboards

Good to know: this answers the question “which channel actually brought the customer?” — useful when you run several channels at once.

3. Online Reputation Management (ORM)

Protect and repair how your brand appears in search results, reviews, and social media.

Monthly retainer
ORM — Monitoring, Repair & Defense Monthly retainer
Watch what is being said, push negative results down, and build positive content up.
▼

Reputation Monitoring & Repair

  • Brand Mention Monitoring & Real-time Alerts (social media, review sites, news)
  • Negative Link & Content Suppression (Burying negative results to page 2+)
  • Replacing Negative Content With Positive Content In Search Results

Review & Crisis Management

  • Review Management (Yelp, TripAdvisor, Google, etc.)
  • Responding To Negative Comments
  • Encouraging Positive Reviews From Satisfied Customers
  • Crisis Communication Strategy (Guidance on managing negative news/backlash)

Content Marketing & SEO (Reputation Defense)

  • Article Submission (500–700 words) 6 per month
  • Blog Submission (500–700 words) 2 per month
  • Press Release Submission (300–500 words) 2 per month
  • Local Citation* 15 per month
  • Local Classifieds* 15 per month
  • Social Sharing 60 per month
  • GMB Posting 15 per month
  • Building Social Profiles And Backlinks To Push Positive Results To Page 1

Social Media Profile Management

  • Facebook: Page Creation, Profile Pic Creation, Cover Pic Creation, Posting 4 per week
  • LinkedIn: Page Creation, Profile Pic Creation, Cover Pic Creation, Posting 4 per week
  • Twitter: Page Creation, Profile Pic Creation, Cover Pic Creation, Tweet 4 tweets per week
  • Responding To Comments And Reviews To Defend Reputation

YouTube Management (All videos provided by client)

  • Video Upload 4 per month
  • Video Optimization 4 per month

Reporting

  • Monthly
  • Weekly

Support

  • Email
  • Chat
  • Call

*Note: the asterisks on Local Citation and Local Classifieds indicate a footnote in the original document — number of submissions depend on resource availability.

Good to know: this is usually used when a brand has a problem to fix, or when search results are being controlled by competitors or unhappy customers.

E. Always Included — The Wrapper

These are not sold separately. They come with every project and retainer.

Embedded · Never itemised

Why this matters: a lot of agencies charge extra for reporting or account management. Here, it is built in. You are paying for the work, not for updates about the work.

E1. Reporting Always included
Weekly and monthly reports, a single dashboard, and a monthly call.
▼

Deliverables

  • Monthly and Weekly Reporting
  • Unified Dashboard Setup (Looker Studio)
  • "What Happened / What It Cost / What's Next" Monthly Client Calls

Good to know: the monthly call is where decisions happen. The dashboard is where you check numbers any time you want.

E2. Account Management Always included
A person who knows your account and keeps things moving.
▼

Deliverables

  • Dedicated Account Manager
  • Client Support (Email, Chat, Call)
  • Weekly Status Updates
  • Quarterly Business Reviews (QBR)
  • Renewal & Upsell Conversations

Good to know: this is your point of contact. One person to ask, instead of chasing five different team members.

E3. Quality Control Always included
Checks and balances before work reaches you.
▼

Deliverables

  • Subcontractor Briefing & Sign-off
  • Deliverable Review Before Client Hand-off
  • Revision Management
  • Version Control

Good to know: this is the safety net. It means you should not receive half-finished work or files that cannot be found later.